Don’t Design For Brands, Design For People Interacting With Brands

Don’t Design For Brands, Design For People Interacting With Brands

by Craig Martin

Posted: March 16, 2022

Well, it is so true that when you start your own business, then the main focus is on customers. It doesn’t matter whether any brand likes the packaging of your goods or not because your motive is to impress buyers, not the brands. Product packaging can create change.

Product packaging has a great role in promoting or advertising your business in the market. You can notice how small companies adopt different promotional and marketing strategies to compete with big brands. In this way, they make their name in the business world. No matter whether you run your business at a low scale or high scale, packaging can do wonders for your business.

As a product seller or manufacturer, you need to focus on the outer look of the products. However, this is now possible easily by using custom product boxes for the goods.

Product boxes wholesale

Why Is A Product Known By The Design Of Its Packaging?

From making functional to the waggish or innovative images of your product, packaging can play a vital role. Did this ever happen that you forget about the products, but you remember its packaging? That is how packaging can do wonders. Packaging is the exterior part of any product. People often assume the quality of the product by seeing its packaging. Furthermore, the packaging is a kind of shield to protect the goods from any sort of damage during travelling or delivery.

Product Boxes Wholesale Can Be More Than A Safety Tool:

Of course, product packaging boxes are used more than just safety tools. Packaging is a lot more than that. It is not wrong to say that packaging can make or break your brand. So, never take it for granted. You can easily use custom packaging boxes to pack all sorts of items. You can keep all the things safe and secure in these boxes, from all the heavyweight items to the lightweight ones.

However, the packaging is the first thing customers interact with even before they see the product. Just think that would you prefer to buy a watch or perfume that costs 300 pounds but comes in an ordinary paper box? Surely, you will not prefer to buy it in that kind of packaging. But, on the other hand, f that perfume or watch costs you 10 pounds then you will think of buying it in an ordinary box. This is how packaging works.

Boxes for product packaging

Now, the question is, why did this happen? So, the answer is simple. People think that high-quality products should have high-end packaging as well. This is their perception, and you have to move with it. You need to move with the latest packaging trends. If you have a sleek and stylish gold embossed or foiled box, then people will happily invest in your items without any other thought. In fact, they will buy it at high prices as well.

If you want to earn good revenue for your business, then you need to match with the buyer’s expectations. In this blog, you will get to know a lot about custom packaging, so you need to give it a complete read.

Why Do You Need To Focus On Custom Product Packaging Designs?

Without a doubt, if the packaging is functional and good-looking at the same time, then no one can beat you. Furthermore, with rightly designed packaging, you can safely deliver the goods to your customers. This means that you will have more happy and loyal customers.

Where To Start?

As it is mentioned above, good packaging is really important for the smooth functioning of your business. But, the real question is from where to start? If you are new in the business, then you don’t have any idea about the packaging. You need packaging that helps you to stand out among your rivals. Following are the things that you need to keep in mind while getting these boxes designed.

  • Stability
  • Security
  • Preservation
  • Safety
  • Information
  • Legalities
  • Sustainability
  • Branding

All these factors are essential, and you can easily get your product packaging UK designed from any packaging company in the market. Multiple firms are offering their packaging services online as well. Let’s have a look at all these elements in detail.


Before you think about anything else, you need to think about the safety of your items. However, this is only possible by using the right packaging materials present in the market. However, there are numerous packaging materials present in the market. But, some of them are highly preferred by the designers.

  • Cardstock
  • Cardboard
  • Corrugated
  • Kraft
  • Rigid


If you want to prevent your goods from any damage, then you need to keep them secure via packaging boxes. For instance, you can easily get your boxes with different cushioning, inserts and what-not. The main aim is to protect the goods from any sort of damage.


Always ensure to build a strong image of your brand. Your brand identity needs to be strong. From your product to the packaging, everything needs to be on point. Product packaging must be able to reflect the identity of your brand. From the designs, colours, logo, coatings, foiling, all the things must show your efforts. Custom must be able to identify your product by seeing your packaging instantly. It doesn’t matter in which business you are; if the branding is done right, then no one can stop you from earning high revenue.

Custom product packaging UK


Your packaging doesn’t need to look beautiful only. In fact, you have to make it informative for the buyers as well. It is one of the best communication tools accessible in the market. You can choose different graphics, images, codes or can also print the instructions or other informative detail on the boxes. You can effectively propel your customers to invest in your items.

Similarly, all the other factors play a key role in your product success. So, never take them lightly. Hurry up and get in contact with any packaging company in the United Kingdom right away. You will surely reorder these custom product packaging boxes once you get them.

Make your custom printed boxes incredible with us!

For custom projects of large quantity of Custom Boxes or Custom Printed Boxes, Dodo Packaging is offering die cuts, litho, special finishes, additional styles and more.

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